Aristocrat to blow up ICE Exhibition

Aristocrat has state that it will blow the ICE Exhibition audience away in February 2014 by showing off some amazing new gaming concepts that will pave the way for huge innovation in the casino gaming industry. Aristocrat has really been driving its innovation department hard...

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AristocratAristocrat has state that it will blow the ICE Exhibition audience away in February 2014 by showing off some amazing new gaming concepts that will pave the way for huge innovation in the casino gaming industry.

Aristocrat has really been driving its innovation department hard in the past 12 months. With “Players Choice” and “E*Series” being two innovations that made the casino world sit up and take notice, we are sure that many visiting the ICE Exhibition in February will be rubbing their hands with glee at the prospect of what Aristocrat may have on display.

Aristocrat is the most world renowned land based pokie developer and they are also a cherished Australian company too, this means that it adds an extra edge to their developments for us Aussies as we love to keep tabs on this brilliant Aussie company.

A statement from Donal Maguire a Sales & Marketing Director for Aristocrat said:

“Operators visiting September’s G2E in Las Vegas were treated to what was widely described as the company’s best showcase to date,”

“Since then we’ve worked tirelessly to bring many of those concepts to the European market at a far greater pace than has previously been possible, to such an extent that we are now seeing significant numbers released just weeks or even days after their US debuts. Around 80 per cent of the games being shown at ICE 2014 will be instantly available.

“But it’s the quality, calibre and inspiration behind the myriad new themes and gaming concepts being introduced to players in EMEA that really sets the 2014 Aristocrat range apart,”

We cannot wait for the ICE Exhibition to launch and look forward to being there in February to see just what Aristocrat has available for us to see, this is going to be one amazing exhibition that will surely be groundbreaking too.

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